 The secret to a memorable, interesting and captivating on-hold message is to design it as an audio newsletter. Every business has some kind of "inside" information which is interesting. If an on-hold message is attractive, then your caller will actually look forward to being placed on-hold. Everyone enjoys learning, and this an excellent opportunity for you to share fascinating information about your company, product or service.
With this in mind, you can determine which program length and update frequency is best for your situation.
Just ask yourself the following questions:
- During your busiest times, how long is your incoming caller placed on-hold?
- How often do your products or services change? Monthly? Seasonally?
- How often does your caller call? In a month? In 3 months?
- What interesting things are happening in your industry or in your specific office?
Audio On-Hold's program lengths vary from 4, 6, 8 minutes or longer. When you purchase a 4-minute program, don't be thinking "my caller isn't on-hold for 4 minutes". The nature of this type of messaging allows the program to "loop" itself after the 4-minute program has played. When a caller lands on-hold, they land in an arbitrary place within the already playing on-hold message.
In order to determine the length of the program to use, you want to make sure that program is at least 2 or 3 times longer than the longest period your caller is on-hold. If your caller hears the program loop a couple of times while in your queue, you will lose the impact of the message and possibly annoy the caller.
The secret to developing an interesting and effective on-hold message is to update it often enough that your frequent caller doesn't tire of the message. So, if your callers are either on-hold for long periods of time or call back relatively frequently, you may want to consider changing your message or possibly having a longer message than normal. If your business doesn't experience a lot of hold time, you can typically get away with a shorter message.
If you choose to have your program updated on a regular basis and for whatever reason- later decide that you want to change it more or less often, we will work with you to find a update schedule that is most effective for your business. In other words, we don't lock you into a time frame for updates. Our aim is to assure your satisfaction.
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