2. DO YOUR PHONES RING A LOT? DO YOU SOMETIMES PUT YOUR INBOUND CALLERS ON-HOLD?....YOU MAY BE LOSING BUSINESS IF EVEN ONE CUSTOMER OR PATIENT HANGS UP OUT OF FRUSTRATION. AUDIO ON-HOLD WORKS!!! SIGNIFICANTLY REDUCING THE HANG-UP RATE. AND OUR CUSTOMERS REPORT CONSTANT COMPLIMENTS FROM THEIR CALLERS, THEY NOTICE A HIGHER LEVEL OF CUSTOMER AWARENESS AND SEE INCREASED SALES.

3. HOW ABOUT USING THE RADIO AS AN ON-HOLD DIVERSION? THE RADIO IS AN OPTION THAT SOME BUSINESSES USE. BUT ACCORDING TO ASCAP & BMI, YOU ARE BREAKING THE LAW AND WILL PROSECUTE IF YOU ARE NOT PAYING THEM ROYALTIES. THEY ACTUALLY SEND INVESTIGATORS ALL OVER THE COUNTRY TO FIND VIOLATIONS OF THE LAW THAT PROTECTS THEIR ROYALTIES. BESIDES THIS OBVIOUS DRAWBACK, YOUR CALLERS ON-HOLD MAY BE LISTENING TO AN OUT-OF-TUNE RADIO STATION OR YOUR COMPETITORS ADVERTISING. WHEN YOU USE AUDIO ON-HOLD, YOUR CUSTOMERS ARE LEARNING AND HEARING GOOD THINGS ABOUT YOUR COMPANY.

4. 4 MINUTES, 6 MINUTES, 8 MINUTES OR HALF AN HOUR......HOW DOES ANYONE DECIDE HOW LONG THE ON-HOLD MESSAGE SHOULD BE? THE DETERMINING FACTORS INCLUDE: HOW LONG YOUR TYPICAL ON-HOLD CUSTOMER STAYS ON-HOLD?, HOW OFTEN DO YOU HAVE INTERESTING NEW PRODUCTS, SERVICES OR EVENTS THAT MAY APPEAL TO YOUR CALLING CUSTOMER? OR HOW OFTEN DOES THE SAME PERSON CALL? IF THE MESSAGE IS TOO SHORT AND THE SAME PERSON HEARS THE SAME MESSAGE IN ITS ENTIRETY, INTEREST IN THE PROGRAM WANES. WE CAN HELP YOU DETERMINE THE LENGTH OF THE PROGRAM THAT WILL BE MOST BENEFICIAL, WHILE MAINTAINING CONTROL THE COST. ON-HOLD MESSAGING IS CUSTOMER SERVICE! ITS A GREAT WAY TO KEEP YOUR CALLERS INFORMED.

5. GOD! I HATE THOSE MESSAGES! ITS A COMMON COMPLAINT ABOUT ON-HOLD MESSAGES. YOU'VE HEARD IT. YOU'VE PROBABLY SAID IT YOURSELF. SO HAVE WE. OUR MESSAGING IS DIFFERENT. WE GET THE MESSAGE ACROSS IN A PERSONAL, CONVERSATIONAL, SINCERE WAY. WE'VE SPENT YEARS IN THE RADIO INDUSTRY, PERFECTING THE INFLECTIONS IN OUR VOICES TO SOUND AS IF WE ARE TALKING TO YOU. COUPLE THAT WITH AN EXTENSIVE MUSIC LIBRARY CONTAINING BEAUTIFULLY ORCHESTRATED MUSIC OF ALL FLAVORS, THE FINEST TALENT IN THE INDUSTRY AND OUR NEVER ENDING SEARCH FOR THE PERFECT PRODUCTION, AS WELL AS TRUTH, JUSTICE AND THE AMERICAN WAY OF COURSE, YOU CAN BE ASSURED OF A GREAT SOUNDING PROGRAM EVERY TIME. WE GUARANTEE IT!

6. WHEN AUDIO ON-HOLD PRODUCES YOUR ON-HOLD MESSAGE, YOU CAN BE ASSURED YOU WON'T BE FORGOTTEN. A COMMON COMPLAINT IN THIS INDUSTRY IS "THAT COMPANY PRODUCED OUR FIRST MESSAGE, AND WE HAVEN'T HEARD FROM THEM SINCE" OR "THEY NEVER RETURN OUR CALLS". AUDIO ON HOLD IS A SERVICE COMPANY WITH OLD FASHIONED VALUES. IT'S OUR JOB TO MAKE SURE YOU ARE GETTING WHAT YOU PAY FOR....THROUGHOUT OUR RELATIONSHIP. WE FREQUENTLY CONTACT YOU TO MAKE SURE EVERYTHING IS JUST THE WAY YOU WANT IT. AS LONG AS YOU ARE HAPPY, WE'RE HAPPY.

7. IN A VARIETY OF LENGTHS, AUDIO ON-HOLD OFFERS 2 DIFFERENT TYPES OF PROGRAMS. OUR ECONOMY PROGRAM IS FOR THE SMALL BUSINESS THAT RARELY PLACES ANYONE ON HOLD. HERE WE REMIND THE CALLER OF THE NAME OF YOUR COMPANY, YOUR HOURS AND OFFER THEM A BRIEF MISSION STATEMENT. THE PRODUCTION IS SIMPLE AND THE PRICE REFLECTS IT. OUR CUSTOMIZED PROGRAMS DELVE DEEPER INTO THE INTERESTING ASPECTS OF YOUR COMPANY. WE USE A NUMBER OF DIFFERENT MUSICAL BACKGROUNDS THROUGHOUT THE PROGRAM TO KEEP THE CALLER ALERT AND INTERESTED WITH VARIETY. (THE SPICE OF LIFE REMEMBER?) AND ORCHESTRATE THE ANNOUNCER'S VOICE TO THE VARIOUS HIGHLIGHTS IN THE MUSIC BED. WE WILL GLADLY WRITE THE SCRIPTING FOR YOU TO REFLECT EXACTLY WHAT YOU WANT SAID. WE CARRY ON EXTENSIVE DISCUSSIONS WITH YOUR REPRESENTATIVES IN ORDER TO DETERMINE THE PERFECT CONTENT OF YOUR PROGRAM. WE FEEL THAT OUR JOB IS NOT TO MAKE MORE WORK FOR YOU. WE WILL WRITE THE PERFECT SCRIPT.

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DR'S Office Script

1. THANK YOU FOR CALLING RANCHOS FAMILY MEDICAL CENTER. WE SPECIALIZE IN FAMILY MEDICINE. WE TREAT PATIENTS IN ALL AGE GROUPS FROM INFANTS TO SENIORS.

2. AT THE TIME OF YOUR VISIT, WE ASK THAT YOU BE SURE TO BRING ALL OF THE MEDICATIONS, VITAMINS, SUPPLEMENTS AND HERBS THAT YOU ARE CURRENTLY USING-IN THEIR ORIGINAL CONTAINERS- SO THAT WE CAN BETTER EVALUATE YOUR TREATMENT. IF YOU HAVE ANY SPECIAL NEEDS, IT'S O.K. TO WRITE THEM DOWN AND BRING THEM WITH YOU IN THE FORM OF A LIST. IF YOU FEEL YOU MAY NEED ASSISTANCE WITH THE INTERVIEW, FAMILY MEMBERS ARE WELCOME.

3. RANCHOS FAMILY MEDICAL CENTER UTILIZES A MIX OF BOTH TRADITIONAL AND ALTERNATIVE MEDICINE IN ORDER TO MAINTAIN YOUR HEALTH. IT IS THEREFORE PRUDENT TO CONTACT YOUR INSURANCE COMPANY TO DETERMINE WHAT PROCEDURES AND MEDICATIONS ARE COVERED IN YOUR POLICY.

4. IF YOU NEED TO REFILL AN EXISTING PRESCRIPTION, PLEASE CALL YOUR PHARMACY. AFTER THE PHARMACIST CONTACTS US AND WE APPROVE THE REQUEST, YOUR REFILL SHOULD BE READY WITHIN 24 TO 48 HOURS. IF YOU NEED A WRITTEN PRESCRIPTION, PLEASE ALLOW US 24 HOURS BEFORE PICKING IT UP OR FOR US TO DROP IT IN THE MAIL.

5. RANCHOS FAMILY MEDICAL CENTER IS NOW EMPLOYING "THE BEST SYSTEM" AS A MEANS TO ACHIEVE HEALTHY BALANCE IN YOUR BODY THROUGH A NON-INVASIVE PROCESS OF GENTLY MEASURING THE ELECTRICAL CONDUCTIVITY AT ACUPUNCTURE POINTS ON YOUR HANDS AND FEET. WE THEN CAN DETERMINE THE DEGREE OF BALANCE OF YOUR BODY'S ORGANS AND ORGAN SYSTEMS, AND WE CAN HELP YOU REGAIN YOUR OPTIMUM HEALTH THROUGH THE USE OF HOMEOPATHIC, HERBAL OR NUTRITIONAL REMEDIES.

6. FEELING STRESSED OUT? DEPRESSED? OR JUST GENERALLY FATIGUED ALL THE TIME?. WE HAVE HAD MANY SUCCESSES HELPING OUR PATIENTS DEAL WITH AND ULTIMATELY ELIMINATE MANY OF THE SYMPTOMS OF THESE DEBILITATING PROBLEMS, THROUGH THE USE OF HERBS, DIET AND ENERGY BALANCING PROCEDURES. PLEASE, FEEL FREE TO ASK US FOR A CONSULTATION

7. IF YOU ARE CALLING ABOUT YOUR LAB TESTS, X-RAYS, PAP SMEARS OR HAVE ANY REPORT PENDING, PLEASE ALLOW US 10 DAYS FROM THE DATE OF THE LAB TEST FOR US TO CALL YOU WITH THAT INFORMATION. IF YOUR RESULTS ARE OF A CRITICAL NATURE THAT REQUIRES IMMEDIATE ATTENTION, THE LAB WILL NOTIFY US AND WE WILL IMMEDIATELY NOTIFY YOU.

8. AS A SERVICE TO OUR COMMUNITY RANCHOS FAMILY MEDICAL CENTER IS EXPANDING ITS HOURS TO BETTER SUIT YOUR SCHEDULE. WE HAVE NOW CONTRACTED THE SERVICES OF A NURSE PRACTITIONER AND WE WILL BE OFFERING EARLY MORNING, EVENING AND SPECIAL APPOINTMENT HOURS ON SATURDAYS AS A WAY TO BETTER SERVE THOSE OF YOU WHO CANNOT COME IN DURING NORMAL BUSINESS HOURS.

9. STAYING HEALTHY DOESN'T MEAN SEEING THE DOCTOR ONLY WHEN SOMETHING IS WRONG. RANCHOS FAMILY MEDICAL CENTER WANTS YOU TO BE HEALTHY ALL THE TIME. WHILE MOST TRADITIONAL DOCTORS PROVIDE CARE ONLY WHEN YOU ARE SICK, OUR GOAL IS TO KEEP YOU HEALTHY ALL THE TIME. PLEASE ASK US FOR A CONSULTATION; IF WE CAN HELP KEEP YOUR BODY IN A BALANCED STATE, YOU WILL FEEL BETTER, HAVE MORE VITALITY, STAMINA AND BETTER DISEASE RESISTANCE.SO, WHY SHOULD YOU SETTLE FOR LESS!!

10. WE ARE NOW OFFERING ACUPUNCTURE SERVICES. THIS IS AN ANCIENT SYSTEM OF NATURAL HEALING THAT COMES TO US FROM EUROPE AND THE ORIENT, AND IS NOW GAINING GREAT RESPECT IN THE WESTERN WORLD. THE CENTRAL BELIEF IS, THE BODY MUST BE IN BALANCE IN ORDER TO FUNCTION AT ITS PEAK; AND ALL PHYSICAL AND EMOTIONAL ENERGY- CALLED CHI (CHEE), FLOWS ALONG SPECIFIC BIOELECTRIC AND CHEMICAL PATHWAYS CALLED MERIDIANS. IT IS FELT THAT BLOCKAGES AND CONSTRICTIONS ALONG THESE PATHWAYS ARE THE CAUSE FOR PHYSICAL AND/OR EMOTIONAL ILLNESS. THE PRACTICE OF ACUPUNCTURE IS A, NON-TOXIC THERAPY FOR REDIRECTING AND RESTORING THE CHI ENERGY FLOW AND THUS HELPING TO REESTABLISH WELLNESS.

11. ARE YOU TIRED OF BEING TREATED LIKE A NUMBER WHEN YOU GO TO THE DOCTOR.? TRADITIONAL MEDICINE HAS GONE FROM BEING PATIENT ORIENTED TO BEING RUN AS A MONEY MAKING BUSINESS. RELAX..RANCHOS FAMILY MEDICAL CENTER IS DIFFERENT. AT RANCHOS, YOU ARE PART OF OUR FAMILY. WE DEDICATE MORE THAN THE ADEQUATE AMOUNT OF TIME FOR YOU DURING YOUR VISIT SO WE CAN COVER EVERY ASPECT OF YOUR CONDITION AND START YOUR HEALING PROCESS. WE REALLY DO CARE ABOUT YOU AND YOUR WELLNESS.

12. HEALING AND MAINTAINING GOOD HEALTH IS A PROACTIVE EXERCISE. WE AT RANCHOS FAMILY MEDICAL CENTER GIVE YOU ALL THE TOOLS AND THE SUPPORT YOU'LL NEED TO DEVELOP A SOUND BODY. YOU, HOWEVER NEED TO BE READY TO MAKE THE COMMITMENT TO DO WHATEVER IS NECESSARY TO ACHIEVE YOUR GOAL. AFTER ALL, BEING HEALTHY ISN'T ACHIEVED BY JUST TAKING A FEW PILLS- YOU NEED TO MAKE A SERIOUS COMMITMENT- AND AS YOUR ACTIVE PARTNERS IN THIS PROCESS, THE STAFF OF RANCHOS FAMILY MEDICAL CENTER IS HERE TO SUPPORT YOU THROUGHOUT YOUR TRANSITION TO TOTAL HEALTH.

13. SOME INSURANCE COMPANIES CURRENTLY COVER ACUPUNCTURE COSTS, OTHER COMPANIES DO NOT YET RECOGNIZE THE VALUE OF ACUPUNCTURE. EACH HEALTH POLICY MUST BE REVIEWED TO DETERMINE ACUPUNCTURE BENEFITS.

14. IF YOU HAVE ALLERGIES OR ARE SENSITIVE TO CERTAIN FOODS, POLLENS OR OTHER ENVIRONMENTAL INFLUENCES, YOU MAY WANT TO BE TESTED FOR YOUR ALLERGIES WITH OUR COMPUTERIZED SENSITIVITY STRESS TESTING PROCEDURE, CALLED THE "BEST SYSTEM". THIS NON-INVASIVE, GENTLE PROCEDURE MEASURES THE ELECTRICAL CONDUCTIVITY OF SEVERAL ACUPUNCTURE POINTS ON YOUR HANDS AND FEET. IT HAS BEEN FOUND THAT PATIENTS OVERWHELMINGLY PREFER THIS METHOD OF ALLERGY TESTING OVER THE STANDARD SCRATCH TEST, WITH CONCLUSIVE RESULTS.

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